Privacy Statement
The property and casualty insurance industry and more specifically
Kingsway Financial Services Inc. and its Canadian subsidiaries ("the Companies")
have recognized that the privacy and protection of personal information is an
important issue. We have developed these Privacy Guidelines to describe our
commitment to privacy, and explain the principles that guide us in protecting
the privacy and confidentiality of your personal information.
Personal Information is broadly defined as information about an identifiable person.
It includes but is not limited to, health and financial information, your driving record
and prior insurance experience.
The Companies, its directors, officers, employees and other persons and organizations who
act for, or on behalf of the Companies, are required to comply with these Privacy Guidelines.
Access to personal information is restricted to directors, officers, employees and other persons
and organizations who act for, or on behalf of the Companies, who need the information in order to
provide services to our clients or the Companies.
Our Privacy Principles
1. Accountability
The Companies are responsible for personal information under their control, including information that
may be transferred to a business partner performing services for the Companies.
2. Identifying Purposes
The Companies identify the purpose for which they collect personal information either before or
at the time that the information is collected.
3. Consent
The knowledge and consent (which may be implied or express) of the customer are required for the
collection, use, or disclosure of personal information, except where inappropriate.
4. Limiting Collection
The Companies only collect personal information that is necessary for the purposes identified.
Information shall only be collected by fair and lawful means.
5. Limiting Use, Disclosure and Retention
Personal information shall not be used or disclosed for purposes other than those for which it
was collected, except with the consent of the customer or as required by law. Personal information
shall only be retained as long as necessary for the fulfillment of those purposes.
6. Accuracy
Personal information shall be as accurate, complete, and current as is necessary for the purposes
for which it is to be used.
7. Safeguards
The Companies protect the security and confidentiality of personal information with safeguards
appropriate to the sensitivity of the information.
8. Openness
The Companies Privacy Guidelines are available to clients and the public. Upon written request
to the corporate compliance officer, we will provide a copy of these guidelines, and respond to
inquiries about our practices relating to personal information.
9. Customer Access
Upon request, a customer shall be informed of the existence, use, and disclosure of their personal
information and shall be given access to that information. Customers shall have the ability to
challenge the accuracy and completeness of the information and have it amended as appropriate.
10. Challenging Compliance
A customer shall have the ability to challenge the Companies compliance with the above principles
with the Corporate Compliance officer.
Protecting Your Personal Information
The Companies will not sell customer information or lists to others for marketing or other
related purposes.
Concerns, Inquiries or Requests
Any concern, inquiry or request related to privacy should be made in writing. Send or e-mail to:
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